We offer a wide variety of laser cut products here at Vector & Raster Laser Services – from wedding favours, to a range of different personalised gifts, and even industrial components like custom gaskets. And whilst all the projects we take on bring their own challenges and delights, there are none quite as satisfying as producing custom displays for storefronts, market stalls, trade shows, and other retail environments.
We love working with small businesses to bring their branding to life. And it just so happens that creating laser cut custom signage helps us empower enterprises and entrepreneurs to market themselves in a way that feels perfectly aligned with their brand. As a result, we’ve produced custom display signage for a diverse portfolio of clients, from producing laser cut acrylic PoS signage for retail partners, to creating laser engraved timber displays for a trade show.
What makes laser cut custom signage such a game changer for our small business clients? And how can you utilise the power of laser cut custom signage to elevate your business branding? Our laser cutters are here to answer these questions today, so read on to help better inform your own laser cut custom signage project.
Why Physical Signage Still Matters in the Digital Age
Business marketing has always been a very visual discipline. After all, consumers have so many different stimuli taking up their attention, so some eye-catching business signage can help your brand cut through all that visual noise.
For brick and mortar businesses in particular, investing in physical signage can also majorly boost the street appeal of your storefront, and thus increase foot traffic as well. This means that your investment in signage for your store can directly translate into more sales.
The same goes for displaying physical custom signage at industry events like trade shows. Yes, handing out laser cut business cards can definitely be a conversation starter as well – but the best way to get attendees interested in networking with you is to make sure your stall is as inviting and intriguing as possible. Installing some acrylic laser cut business signage is a great way to make sure your brand stands out on a budget, and that any interested parties have a strong context for your business before they start chatting with you.
To recap, physical signage is still essential for businesses today for the following key reasons:
- Supports brand visibility and brand recognition
- Showcases brand style, values, and ethos
- Boosts foot traffic for retail storefronts
- Builds interest at trade shows and other industry events
How Laser Cut Signage is Transforming Displays
One of the things we’ve always loved about laser cutting is that this means of production levels the playing field in business landscapes. Laser cutting is low-cost and easily accessible, with laser cutting technicians often being able to deliver projects of all scopes and sizes, from limited batch production to affordable bulk order projects.
Thanks to laser cutting technology, small business owners across Australia can showcase their branding in new and exciting ways that help them maintain their brand visibility in even the most competitive markets.
For local businesses, laser cut custom signage is also making it easier to keep physical marketing elements like window displays new and fresh without burning a hole in their pockets. Even just a few laser cut wood art pieces or some laser cut cardstock paper decorations is all you need to design a unique and eye-catching window display for your shopfront.
Finally, depending on what laser cutting materials you’re working with, your laser cut custom signage can also add some superb depth to your retail and commercial displays. From using laser cut paper to create intricate designs, to acrylic laser cutting for depth and colour contrast, your laser cut custom signage can be fully personalised from materials selection to design styles to perfectly match your branding and/or display themes (i.e. sales or promotional event imagery, calendar holidays like Christmas or Halloween decorations, etc.).
To summarise, here are just some of the ways we’re seeing laser cut signage revolutionise retail displays as a physical marketing medium:
- Making custom signage more affordable and accessible for small businesses
- Supporting versatility and flexibility in design by using various laser cutting materials
- Allowing for improved intricacy and detail in custom signage across a variety of materials
- Supporting depth and dimensionality through multi-layered custom signage (i.e. using acrylic signage)
Check out our latest projects to get just a taste of the laser cut custom signage our technicians have been able to produce for our retail partners – from Emporium Melbourne and their acrylic PoS displays, to Aesop’s paper Lunar New Year window display.
Classic Display Ideas Reinvented with Laser Cutting
At this point in our exploration, you may be asking yourself what kind of laser cut custom signage you can secure for your small business. We’ve got you covered here too. Below, you can find our top recommendations for classic display signage ideas that you can elevate with laser cutting technology.
Shopfront Signs with Modern Edge
Using shopfront signs is a great way to boost brand visibility for your business. And thanks to the wide range of laser cutting materials you can use to produce your shopfront signs, you really can make sure your custom business signage perfectly aligns with your brand style guidelines.
For instance, if you need shopfront signage with two colours, you can easily create some laser cut acrylic signage that’s UV resistant and guaranteed to look presentable when installed outdoors. You can even have these acrylic signs backlit for visibility in evening hours and lower light conditions as well.
We can also produce shopfront signs using laser marked metal that are suitable for both indoor and outdoor installation.
Sandwich Boards with Personalised Flair
Can we do shopfront signs made from laser cut wood? You bet we can! In fact, one of our most recent projects saw us producing laser engraved plywood sandwich boards for a local cafe.
A refreshingly earthy spin on the traditional chalkboards you see lining city streets, these natural timber plywood sandwich boards perfectly captured the cafe’s passion for organic food and healthy, eco-friendly living.
Event Backdrops and Trade Show Displays
For events like trade shows, our laser cutting technicians have produced hard-wearing traffolyte signage, and even custom laser engraved wood signs to ensure that stall displays perfectly reflect the values behind our client brands.
We’ve even produced laser engraved wooden flooring specifically for installation in showrooms and event spaces. This extra detail can help curate branded spaces for your business, creating meaningful experiences for event attendees, and elevating your company’s photo ops to create branded assets that are of lasting value.
Point of Sale Displays that Draw Attention
Finally, laser cutting technologies can also be used to produce custom point of sale (PoS) displays that catch the eye and pique consumer interest. These can be produced to fulfil a wide range of purposes as well, from showcasing new or limited edition products, to prompting customers to leave you Google reviews.
Experience the Convenience of Online Laser Cutting for Yourself!
At Vector & Raster Laser Services, our laser cutting technicians have extensive experience facilitating laser cut custom signage projects for both small and medium sized enterprises as well as larger corporate clients. We’re able to create small batch projects or even larger-scale multi-product jobs so you can get all your laser cut signage produced quickly and easily.
And thanks to our online service offerings, our designers and laser cutting technicians can work with you to finetune your designs and project planning all via email and through phone and video calls. From there, you can sit back and wait for your laser cut custom signage to be delivered directly to your door – no matter where you’re based in Australia.
If you’d like to discuss our online laser cutting services, simply get in touch with our team at Vector & Raster Laser Services today, or leave an enquiry via our website to get a free no-obligation quote on your laser cut custom signage project.
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