Any business looking to get its name out there in lights naturally needs some quality company signage. Thankfully here at Vector & Raster Laser Services, we’ve had oodles of experience with designing and developing laser cut signage for many of our local and interstate business clients – so we have a lot to say on this topic.
More importantly, we’ve had so many discussions with business owners looking for laser cut signage that we’ve been able to use their insights to prepare informative guides and project overviews on all things custom signs. And we’re happy to hear that these guides have gone on to help so many entrepreneurs and small business owners in their own business sign investments.
For today’s guide in particular, we felt it best to finally address the age-old question of timeless vs. trends when designing laser cut signage. It can be very easy to opt for whatever looks hip walking up your local shop strip today, but if your business signage isn’t reflective of your brand identity and tone, then you risk attracting the clientele to your business. So how can you balance laser cut sign trends with your own commercial goals? Let’s get into it!
Top Trends in Laser Cut Signage
First, let’s get one thing straight: ‘trendy’ doesn’t always have to mean ‘gimmicky’. In fact, some of the current trends in laser cut business signage may actually be well suited to your brand and industry. When advising our business clients whether they should stay away from trends, our general answer is ‘only the trends that won’t reflect your brand values and/or appeal to your target market’.
In other words, there are some custom signage trends that may represent your brand well whilst also showcasing your capacity to keep your finger on the pulse with consumer interests. So definitely consider the following below trends when looking for inspiration for your custom signage project.
Stainless Steel Signage
Stainless steel cut signs are an attractive choice for B2B businesses in particular, as well as healthcare clinics and other facilities. The sleek and polished design ensures these laser cut signs are highly presentable and set a clean and professional tone for your business.
Stainless steel is also well-suited for laser cutting and laser marking, delivering precise and durable designs that are suitable for installation in both indoor and outdoor exposed environments.
Wood Laser Cut Signs
Laser engraved wooden signs are a fan favourite amongst retailers and hospitality businesses with a focus on fresh products and local service – think cafes, greengrocers, and any business that maintains sustainable practices as a major value point for their customers.
A wide variety of wood materials can be used to produce custom wood signage, allowing for cost variability that better accommodates businesses operating with a modest budget. If hardwood is out of scope, you can produce the same stunning wood laser engraved results on a wood material with a lower price per unit (like hoop pine plywood, for instance).
Our wood laser cutters are also able to deliver a wide catalogue of product styles and types, including plywood sandwich boards to accompany overhead wooden signage, as well as laser engraved wooden tabletops to furnish your business premises.
High-contrast Traffolyte Signs
Laser cut traffolyte signage is another low-cost alternative that delivers stunning results, with a wide variety of colour combinations available across our range of traffolyte sheets. The major benefit here is that you can customise your traffolyte signage to boast your company’s brand colours, supporting brand visibility wherever you install your signs.
Another key benefit of traffolyte business signage is that the material itself is incredibly durable, lightweight, and easy to work with, allowing for intricate designs with consistent results. Traffolyte signs can also be installed indoors or outdoors in exposed settings and still look presentable for years if not decades, making custom traffolyte signage a great low-cost, long-term investment for any business.
Acrylic Backlit Designs
Another versatile plastic material, acrylic plastics are well-suited for lightweight business signage in various colours and finishes. With transparent acrylic plastic signage, businesses can also play around with light, creating dynamic effects across both interior and exterior signage applications.
Acrylic is also suitable for installation with electrical components like LED lighting, allowing for your business signage to be backlit and thus visible across daylight and evening lighting conditions.
Key Questions to Ask When Designing Laser Cut Business Signs
Have some idea what styles you’d like to utilise when designing and developing your company signage? Then next comes the logistical considerations. You can make sure the trends and design styles you end up using are well-suited to the goals behind your custom signage project by asking yourself these clarifying questions while fine tuning your designs with our team.
What Size Do You Need Your Signs To Be?
Are your signs going to be installed outside your storefront? And if so, how big would they need to be in order to be easily read from let’s say a passing car? Answering these questions can help you determine the ideal dimensions for your signage and whether your intended designs work well to that scale.
Pro tip: our laser cutters also offer graphic design services and can refine your business signage designs with you to ensure your vision can be brought to life with peak aesthetic appeal.
Will Your Signs be Installed Indoors or Outdoors?
The settings in which you’re expecting to install your business signage can help inform what materials are most suitable for those designs. Any materials that may not pair well with moisture exposure, for instance, likely won’t be suitable for producing outdoor signs.
What is the Purpose of Your Business Signage?
Custom business signage serves different purposes for different businesses. Are you hanging your laser cut signage outside your retail storefront or over a tradeshow stall? Or is your signage more informational or navigational and designed to direct guests to your business premises?
Ensuring your sign designs are fit for their intended purpose is essential, and as such, our laser cutters will work closely with you to make sure the output of your project with us ticks all of your project objectives.
How Often are You Looking to Replace or Update Your Signage?
Are your signs for a specific event like a tradeshow, or are they more like PoS displays for promoting seasonal sales? Answering these questions will help you estimate the ROI of your signage investment based on project costs vs. longevity of use.
Perfect Your Laser Business Signage with Support from Our Team
At Vector & Raster Laser Services, our laser cutting technicians definitely don’t shy away from blending tradition and innovation in their custom signage projects. So if one of the laser signage styles we’ve outlined above calls out to you but you still want to make a few tweaks, then don’t hesitate to shoot us an inquiry to see how we can tailor your signage designs to better suit your business branding.
Keen to get started on your next business signage project? Get in touch now to secure a no-obligation quote sent directly to your preferred inbox.
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