Managing a small business means juggling customer service with business growth strategising on a near-daily basis. Being a small business ourselves, we know just how tricky it is to strike a balance between promotion and production, so to speak. That’s why we make sure that at a minimum, our branding speaks for our business – and we take great pride in empowering our small business clients to invest in branding that does precisely the same for them.
For brick and mortar businesses in particular, the best way to leave a lasting impression is to install eye-catching signage for your business. In the past, we’ve touched upon how custom signage can transform your business. But what we haven’t spent much time on is the value of outdoor and weather-resistant signage in particular.
Some of the immediate advantages of outdoor signage may already be obvious to you – we’re talking about supporting easy navigation for your business, and potentially even driving foot traffic. But a poor-quality outdoor sign can also make a bad impression on prospective customers, so you’ll want to make sure you invest in quality for your outdoor business signage.
Our laser cutting specialists here at Vector & Raster Laser Services have extensive experience in producing high-quality outdoor signage for Aussie small businesses across various industries. We’ve also produced laser cut and laser engraved signage using a wide variety of materials, from acrylic to traffolyte signage and even some unique timber displays. But today, we’ll be focusing specifically on laser marking metal as a cost-effective modern solution for creating outdoor-rated and weather-resistant metal signs.
Why Outdoor Signage is an Essential Investment for your Business
Let’s begin with some basic facts first: outdoor signage immediately makes your brand more visible and reputable. Investing in engaging outdoor signage is the easiest way to communicate to your local customer base that you’re here and you want people to find you.
On top of just supporting navigability to your business premises, outdoor signage could also be considered to be an investment in advertising for your company. Existing customers can use your outdoor signs to find you, but new customers can use them to learn more about your business and become intrigued enough to come through sometime and formally inquire about your services, or even browse through some of your products. And this is where you may opt to toss them a laser cut business card to seal the deal.
In other words, your outdoor signage is essentially another stream of lead generation for your business. In fact, we’d go so far as to say an investment in durable outdoor business signage is guaranteed to be amongst the most cost-effective advertising strategies available for small business owners!
So to recap, here are the main reasons why your business can benefit from investing in outdoor signage:
- Improved brand visibility for brick and mortar businesses
- Supports easy navigation to your premises for clients and customers
- Provides passersby with a context for your business (i.e. info on products or services)
- Organic and cost-effective advertising
The Advantages of Laser Marked Metal for Outdoor Signage
So what makes laser etching with metal materials the best strategy for creating high-quality outdoor signage for your business? Well for starters, outdoor signage must be weather-resistant and hard-wearing by design to ensure that it can withstand exposure to the elements – be they wind, rain, or even falling tree branches.
Although we have used acrylic laser cutting and other plastic materials to produce outdoor signs for business clients in the past, it’s important to keep in mind that plastic is still susceptible to cracking or scratching if exposed to intense pressure or impact. Contrastingly, metal materials like stainless steel are more forgiving when it comes to dings and scrapes, maintaining a high-quality finish even under heavy impacts.
Laser etching metal also allows for intricate design work, which means you can recreate any logo or imagery onto your outdoor signs and still have them be legible. You can even use laser metal marking processes to imprint QR codes, barcodes, and other intricate details into your outdoor metal signage, which further supports your outdoor signs being potential lead generators for your business.
Finally, outdoor laser marked metal signs are also incredibly low-maintenance. Unlike other products like laser engraved wooden signs, your outdoor metal signs don’t require any kind of treatment in order to be outdoor-rated. They just naturally are! There are also a wide variety of metal materials to select from, so you can pick materials like stainless steel or powder coated metals that boast improved durability. The right materials will help ensure your laser marked outdoor signs last for decades to come.
To summarise, here are the key reasons why laser marked metal is the optimal choice for producing weather-resistant outdoor signage:
- Highly durable and hard-wearing
- Low-maintenance and requires no post-treatment
- Allows for intricate design work through laser marking
- Sleek finishes for professional presentation
How to Design your own Outdoor-Friendly Laser Marked Metal Signs
Keen to design your own laser marked outdoor signs for your business? Here’s how easy it is to start creating custom outdoor-rated signage with our laser etching team here at Vector & Raster Laser Services.
Step 1: Secure a Quote on your Laser Marking Project
First, get a quote by filling out our easy web enquiry form. Upon reviewing your project details, our team will send through a no-obligation quote on your laser marking project sent directly to your preferred inbox.
Step 2: Finalise your Designs & Materials Selections
If you’re happy with the quote, then we can get started on creating your designs, and selecting the right materials for your signage project. Browse our full range of laser cutting materials to see what’s on offer, or even take some expert suggestions from our laser technicians.
Our graphic design team will also work closely with you to finalise your project designs. We’ll make suggestions on how to optimise your design so it translates as strongly as possible to your selected metal materials.
Step 3: Wait to Receive your New Laser Marked Outdoor Signs
Once all the designs have been finalised, our laser technicians will get to work on producing your laser marked outdoor signage. We work quickly and efficiently, ensuring minimal waste and fast turnaround times.
Why Partner with Vector & Raster Laser Services for Outdoor Metal Sign Production?
Alongside our process for handling outdoor metal signage projects being quick and easy, here are just a few other reasons why you’ll want to partner with our laser etching team at Vector & Raster Laser Services to bring your outdoor business signage to life.
100% Online Project Management
Just as we offer fully online laser cutting solutions for small business manufacturing, so too are our custom signage services 100% digital-friendly. This means that we can offer laser cutting services in Brisbane, Adelaide, Sydney, and virtually every other city across Australia, despite our laser cutting studios being located in Melbourne.
Our digital-friendly approach is also designed to accommodate busy small business owners. You don’t have to come to our studios to get your laser marked signs in production. Simply communicate with us via email or over the phone, and we’ll do the rest.
High-Quality Results with every Order
Our laser etching technicians take great pride in delivering only the strongest results with every finished project. Just check out the quality we’ve been able to deliver for other small business clients across our blog, including these stunning laser marked metal products that were manufactured specifically for wholesale signage business partners.
Eco-Friendly Laser Marking Practices
Our laser cutting studios in Melbourne are actually powered with renewable energy, making our laser marking practices sustainable and eco-friendly. Alongside using renewables to power our practices, our studios are also committed to keeping production waste to a minimum, which translates into a lower carbon footprint for your laser marking project, plus consistently lower production costs too.
Local Expertise with Australian Small Businesses
Finally, we have a rich history of partnering with local businesses both big and small. Our laser cutting projects have seen us working with big name brands that line Bourke Street and Rundle Mall, alongside delivering quality, highly durable outdoor business signage to businesses that line your local high street.
Create your own Laser Marked Metal Signs with Vector & Raster Laser Services
Whether you’re in Adelaide, Brisbane, or ordering via our online laser cutting service, our team at Vector & Raster Laser is here to create outdoor signage for your business that stands the test of time.
Get in touch with our laser etching technicians today to secure a free, no-obligation quote on your next laser marking project.
Share On:
