‘Tis the season of corporate gifting, fa la la la la la la la la!
But in all sincerity, we absolutely love looking over some of the projects we find ourselves working on this time of year. With everything from laser cut holiday decorations to business signage in preparation for holiday or back to school sales, there’s a lot of variety coming into our studios.
But amidst all this hubbub, one of our favourite types of holiday projects has to be personalised corporate gifts. We absolutely love working with our clients with all things laser engraved corporate branding to find gift and merchandising opportunities that best align with the needs and preferences of their staff and clients/customers.
In the context of personalised corporate gifts, however, we take great pride in making sure every single gift item we engrave is of the highest quality out of respect for the staff member that will be receiving that item at their end of year Christmas party.
But why do we recommend engraving when it comes to personalising corporate gifts? Well, we’ll let our expert laser engravers answer that question for you today!
What Makes Laser Engraving so Effective for Branding?
Laser engraving is an efficient, non-contact manufacturing method that delivers consistently high-quality results with proper care and planning (i.e. using the right types of materials and designs for the right products).
Laser engraving is also renowned for producing highly durable designs, accommodating for precision across even fine lines and details. This means you can use laser engraving methods to capture even the most intricate company logos and brand imagery. If you want to bring your company logo to life, there are few better ways to do it than laser engraving.
On top of all these benefits, laser engraving is also a suitable processing method for a wide range of materials – you can even use paper for laser engraving. Our engraving specialists have worked with paper, cardboard, metals, and plastics to create a wide variety of products. And across all of these projects, we’ve made our love for laser engraving wood no secret!
There are also plenty of positive values associated with laser engraving for product personalisation, including in the production of branded merchandise. Not only is laser engraving uber efficient, but it’s also a sustainable and eco-friendly alternative to other personalisation processes as it uses zero chemical inks or solvents, and little to no waste during the manufacturing process.
Laser engraving also just looks stunning! The superb finish of engraved lettering and imagery adds a touch of luxury and craftsmanship to any corporate gift or branded merchandise, which ultimately elevates your brand as well.
To recap, here are some of the major advantages of using laser engraving for branded designs:
- Highly durable and permanent finished results
- Captures intricate details in logos, imagery, and designs
- Suitable for use across a wide variety of materials and surfaces
- Highly efficient, eco-friendly, and low-cost manufacturing method
- Supports easy personalisation of gift items
- Creates a distinct, luxurious look for your branded merchandise and corporate gifts
Laser Engraving vs. Print or Stickers: Which is Better for Gifting?
Of course, there are other ways to personalise a gift aside from laser engraving. For instance, you can just print custom stickers and slap those onto pre-made merchandise like mugs, pens, or other stationery. Most of our corporate clients did actually use these methods for corporate merchandise production in the past. But why did they opt for laser engraving in the end?
Whilst it may be a little faster to rely on stickers or even sublimation printing, these methods of personalisation definitely don’t provide permanent results like laser engraving does. We’ve seen, for instance, stickers being used to personalise wedding favours or table place settings. Wedding guests ideally want to keep these items over the long term, so it can be disheartening when stickers begin to fade, peel, or fall off entirely.
The same goes for corporate gifts. If you change up your staff gifts every year, then your staff will naturally want to collect and retain every gift stretching over their time with your company. If you use stickers or printed labels to personalise those gifts, those keepsakes might not go the distance – with laser engraved personalisation, however, they will.
Don’t skimp on the quality of your corporate gifts. Give your team the luxurious mementoes they deserve for another year of hard work by opting for laser engraved keepsakes over “stick and forget” print or sticker personalisation.
Corporate Laser Engraved Gift Ideas that Always Impress
With all the benefits of laser engraving for personalised corporate gifts outlined, the next question you need to ask yourself is what gift items will you be looking at for your corporate gift project this year?
Below, our laser engraving specialists have compiled a list of some of the top crowd-pleasing corporate gift items that will undoubtedly be elevated by personalisation. Use this list as a little inspo when preparing your next corporate gifts or branded merchandise project.
- Laser engraved pens, notebooks, pen cups, and other stationery items
- Laser engraved powerbanks, USBs, and other tech items
- Laser engraved kitchenware (i.e. cutlery, glassware, wooden spoons, charcuterie boards, etc.)
- Other practical keepsakes like personalised plywood boxes
Why Work with V&R Laser for Corporate Gift Engraving?
With extensive experience providing laser engraving services for business owners across Australia, our laser engraving technicians here at Vector & Raster Laser Services simply know how to deliver the strongest possible results on each project they take on.
Our online laser engraving services also support us in partnering with businesses nationwide, so whether you’re based locally here in Melbourne or are even looking for laser cutting services in Adelaide, Brisbane, Sydney, or anywhere else in Australia, then don’t hesitate to contact our team to get the ball rolling on your next laser engraving project.
Reach out to us to receive a quote on your next project or to enquire about any of our services.
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