Luxury skincare brand Aesop is renowned for its high-quality range of products and the unique interior design styles of each and every one of their stores, which have been developed in collaboration with a host of creatives from architects to artists. With headquarters in Melbourne, Australia, Aesop is a very popular choice for many Australian consumers, and for good reason.
We were approached by the Aesop team in December 2019 to help produce some laser cut paper designs for a campaign at their Aesop store in Sydney, celebrating the Lunar New Year. Aesop provided us with a series of designs they had developed, which provided us with a better idea of what they were looking for, but we offered the fine-tuning to ensure that their in-store display looked truly stunning!
The large detailed designs were laser cut out of a 450gsm A1 stock in a clean, bright red colour that was carefully chosen for the new year display. As with all of our orders, whether it be paper or other materials used, it was crucial that the cutting was absolutely flawless with no discolouration or burning. As you can see with this display, both sides of the cutouts are clearly visible.
This is the kind of care and quality shown on all of our laser cut paper jobs whether it is for displays, covers, corporate invitations for some of the world’s biggest brands and companies, one-off projects for university students or greeting cards and wedding invitations on a smaller scale.
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